Domaineering is the web-based marketing business of acquiring to monetize generic Internet domain names through their use primarily as an advertising medium rather than as intellectual property investments for resale as in domaining according to a popular definition of it attributed to Prof. William Lorenz. In essence, the domain names function as virtual Internet billboard cash cows with generic domain names being highly valued for their revenue producing potential derived from attracting Internet traffic hits. As with traditional advertising, domaineering is part art and part science. Often to be the most effective as advertising tools, the domain names and their corresponding landing pages must be engineered or optimized to produce maximum revenue which may require considerable skill and good knowledge of search engine optimization ( SEO ) practices, marketing psychology and an understanding of the target market audience. Domaineering generally utilizes a firm offering domain parking services to provide the sponsored “ad feed” of a word or phrase commonly searched for thus creating a mini-directory populated largely by advertisers paying to promote their products and services under a relevant generic keyword domain. Occasionally content is added to develop a functional mini-website. Domaineers and some of those who advertise online using keywords believe domaineering provides a useful, legal and legitimate Internet marketing service while opponents of domaineering complain the practice only increases the ubiquitous commercialization of the world wide web. Domaineering is practiced by both large companies who may have registered hundreds or even thousands of domains and individual entrepreneurial minded domaineers who may only own one or a few domains.
Domaineering is the web-based marketing business of acquiring to monetize generic Internet domain names through their use primarily as an advertising medium rather than as intellectual property investments for resale as in domaining according to a popular definition of it attributed to Prof. William Lorenz. In essence, the domain names function as virtual Internet billboard cash cows with generic domain names being highly valued for their revenue producing potential derived from attracting Internet traffic hits. As with traditional advertising, domaineering is part art and part science. Often to be the most effective as advertising tools, the domain names and their corresponding landing pages must be engineered or optimized to produce maximum revenue which may require considerable skill and good knowledge of search engine optimization ( SEO ) practices, marketing psychology and an understanding of the target market audience. Domaineering generally utilizes a firm offering domain parking services to provide the sponsored “ad feed” of a word or phrase commonly searched for thus creating a mini-directory populated largely by advertisers paying to promote their products and services under a relevant generic keyword domain. Occasionally content is added to develop a functional mini-website. Domaineers and some of those who advertise online using keywords believe domaineering provides a useful, legal and legitimate Internet marketing service while opponents of domaineering complain the practice only increases the ubiquitous commercialization of the world wide web. Domaineering is practiced by both large companies who may have registered hundreds or even thousands of domains and individual entrepreneurial minded domaineers who may only own one or a few domains.