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One of the reasons of accessibility in web design is so important is because a large percentage of seniors are surfing the web. The "baby boomers" approaching or are in their sixties and 75% of them surf the Web for information on health issues, in particular, and are also stores a single time. What a pleasure it is for them to do Christmas shopping for their grandchildren without having to go out and brave the elements? I think it's absolutely fantastic that the Internet has made life much easier for the elderly. And the Internet has also helped keep your mind active, which I think is an important key to longevity.

So What does this mean for a web designer? Well, a smart designer web design to adhere to current standards and accessibility. Use the black text on a light background, allowing the visitor to adjust the font size on the website, clear and concise information on a page with easy navigation is what a person should expect to find when visiting the sites and the chip designer should know.

Unfortunately, this is often not the case. In fact, many corporate Web sites virtually ignored the needs of older people through the old code, unreadable text, and worse, the uncertain meaning. What ignorant and just plain stupid right?

My advice to web designers, either independent or corporate, is to think of the elderly and baby boomers and what their needs and design your site accordingly. If you take care of them, who will take over your bank account so that your business.

Karen Blundell is a web designer and internet consultant based in Welland, Ontario. Her focus is to assist home and small business owners succeed on the internet. You can find out more about her services at http://karenblundell.com

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